Horse and Cloud by Kenneth Leon Roberts

Horse and Clouds

The Story behind the Art

This illustration of ‘Horse and Clouds’ by Kenneth Leon Roberts is an illustration that depicts the  wonders and marvels of dreams.  In life, you can survive anything and you can do anything if you allow yourself to dream. It is in our dreams that we find the inspiration to excel and move beyond what is an ordinary life to something that is breath-taking. Expand your world and situation by following your dreams.

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SMART Goals for Writers

SMART GOALS for Writers

As an author, goal setting becomes very important. It is used in the writing process and well as the marketing phase afterwards. The whole process of selling books is a process of setting and meeting one goal after another. If you do not have goals, you will not do the hundreds of little things that an author needs to do to be successful. Setting goals right is important. Here is the simple, well known, and well used method that works. SMART goals. A smart goal is:

  1. Specific
  2. Measurable
  3. Achievable
  4. Relevant
  5. Time-bound

A SMART goal must have each of the above elements as well as when the tasks are to be performed; where, how and by whom.

If you set your goals, write them down, and achieve them, you will be successful as a writer.

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All Things Are Possible

All Things Are Possible by Kenneth Leon Roberts

All Things Are Possible

The Story behind the Art

This illustration ‘All Things Are Possible’ is a fantasy picture of hope. All things are possible to those that believe. In a world of endless possibilities, it is the belief that  ‘Life is your oyster’ that the illustrator Kenneth Leon Roberts lives by. If it can happen to anyone, it can happen to you. Reach for the moon and life will reward you.

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A Note about Marketing your Book

A note about marketing your book.

There are a few things to remember when marketing your book.

  1. You must write an exceptional book. If you feel your book is inferior, you will not be able to market it effectively. Great sales always start with a great product. Write something you can believe in when you sell it.
  2. Change people’s perception of your work. People are usually curious but cautious. When you do your marketing, make sure you address the perception you want people to conceive about your work. Remember – In marketing perception is everything!
  3. Don’t just tell people how great your work is that you have written. Show how it can help them. People really don’t care how great you are unless you can help them.
  4. Show value in your work. There needs to be value in the person taking the time to read your work. If you don’t communicate value to the person, they probably will have better things to do.
  5. Give them something to remember about your work. If they don’t remember the marketing, they will find other things to do.

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The Aspiring Writer

The Aspiring Writer

Writing is a discipline like any other art.  Great writers take time to develop their skills. There are a lot of skills that need developing. One of the greatest skills I believe a writer can develop is the skill of indifferent objectivity.

Most writers write from a place of knowing. They have their opinions and they use their writing to share them. Their writing is great for a book or two. Then it is rehash. They don’t objectively look at things outside their personal point of view.

An accomplished writer looks at things, opinions, and ideas as tools and not personal crusades. They explore the possibilities and limits of things other than just their personal beliefs. This brings a depth and an insight into their writing that new writers have not yet developed.

When I think of some of the greatest stories ever written, I am always reminded of two worlds or beliefs that collide. It is the conflict between the two that make the story great. Whether right or wrong, an accomplished writer can present both sides equally with a solid viewpoint for each. This balancing brings a depth and quality to the story.

I noticed the difference in this principle from my earlier writings to my later writings. Stories can only stand with the introduction of differing viewpoints. I look forward to my upcoming books because I feel they will have greater depth.

Remember, one of the greatest skills a writer can develop is the skill of indifferent objectivity.

Kenneth Leon Roberts

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Media Kits for Authors

Media Kits

Authors should have a media kit!

A Media Kit consists of:

  1. Professional business card.
  2. Professional head shot of author.  (High and Low Resolution)
  3. Professional photograph of book (High and Low Resolution)
  4. One-page promotional material of book.
  5. Biography of author.
  6. Business information sheet if books belong to business.
  7. Complete PDF of your book.
  8. Print copy of book.
  9. Press Release copy.
  10. Cover Letter.

Remember this is your time to show off brand!!!!

I hope you enjoyed Media Kits.

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What Role does Artists have in Society?

Tango by Kenneth Leon Roberts

What role does artists have in society?

As an artist, I was asked this question the other morning. What role does artists have in society? In pondering the answer to the question, I came back to my traditional viewpoint. Artist’s can make statements on society and how we live without stepping on people’s toes. If a person spouts out political or lifestyle viewpoints, they can cause a lot of animosity and controversial behavior. It can really be “in your face.”

An artist can portray ideas and viewpoints in a way that the observer stands back and looks at them and evaluates them in a safe environment. They can look at different sides of the issue, in different lights.

 That makes an artist role very significant in society. They can establish questions and answers to societal roles and issues.

As an artist, I always try to make my audience look at the world through the eyes of a child. I try to bring hope, peace, joy, and understanding back to our lives in the form of simple values. Values, whether time honored or progressive, brings stability and structure to a life. That makes people feel secure.

As an artist, I feel I have a significant role in society.

Kenneth Leon Roberts – Artist/Illustrator

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Acrylic Painting – The Latest Artist Fad

Indian Dancer by Kenneth Leon Roberts

Acrylic Painting – The latest artist fad

Have you been to an art store lately? Acrylic paints are everywhere. Oils had harder to find and acrylics are dollars less expensive. What is up?

Acrylic paints have a few advantages. Let’s recount a few.

  1. Acrylic paints are less expensive
  2. Acrylic paints are water soluble. Easier to use and clean up in soap and water.
  3. Acrylic paints are less toxic. Usable in confined spaces with less ventilation.
  4. Acrylic paints dry faster. They are quicker to use.
  5. Can paint on more surfaces without preparation. Paper, canvases, plastic, wood, metal, etc.
  6. Acrylic paints can paint any of the following techniques.
    1. Brushing
    1. Dripping
    1. Glazing
    1. Impasto
    1. Masking
    1. Scumbling
    1. Spraying
    1. Underpaintings
    1. Washes
  7. Acrylics don’t fade over time.
  8. Acrylics create crisp edges.
  9. Acrylics can paint more graphical in style.

If you haven’t checked out the acrylic paints. Do so.

The advantages are great.

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What does Author Success look like to me?

What does author success look like to me?

As an author of 2 novels and 15 children’s books, I am often asked the question – What does success as an author mean to you? It is certainly something I have thought long and hard about.

I do not believe that success means selling a million books or writing the next “Great American Novel.” Rather I feel success to me is in the process that took place in the writing. It was the overcoming of the personal challenges of writing. The putting of thoughts on a paper and trying to make them legible. The personal triumph of my 20th edit and the challenge of it still not being right. The realization that I had 100 revisions planned by the time the 3rd edition was printed. The constant striving to re-work the ideas.

My books are not anywhere near to being perfect or correct but they represent to me challenges overcome.

 I define my success but these events. I may never be successful in anyone else’s eyes, but in mine eyes I have found author’s success by doing the work.

Kenneth Leon Roberts – Author/Illustrator

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How to Improve your Art through Art Contests

How to improve your art.

As an artist, I tend to get into a rut with my art. I go through times when I am excited to create and times when it is hard. I know that is part of life, but it can be reality most of the time. Keeping a normal workflow is hard for me. One thing that helps me keep on track is providing challenges into my work. One way to do this is by entering art contests. There are many contests offered by major brands, advertising agencies, or art enthusiasts. Each contest has a set of criteria that must be met. This offers challenge. I do not expect to win every contest and I certainly do not do it for the money. I do it for the personal challenge. By pushing myself into strange new situations, I advance my art. 

If you are looking for new ways to improve your current art attainment, try entering a couple of contests. You will be challenged.

Remember, do it for the personal benefit and nothing else. You will not be disappointed.

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